A multifunctional studio for virtual group lessons

Extending the gym experience beyond by a smartly adaptable studio design

Together with architect Paul Seuters we developed a smartly adaptable studio design which helps Basic Fit display various settings in their virtual lessons. It can display a boxing ring, yoga studio or cycling area during shooting their lessons. Which are shown in 565 Basic Fit interactive sport clubs in Europe. Making it possible for over a million members in The Netherlands, Belgium, Luxembourg, France and Spain to play sport in a fun, exciting and interactive way.

concept / set design / motion graphics

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